247Sports & ComicBook.com set traffic highs in Jan 2015


247Sports and ComicBook.com set company bests for unique visitors according to third-party internet analytics company comScore in January 2015.

247Sports and ComicBook.com combined for 19.337 million comScore unique users in January 2015, surpassing the previous combined high of 16.370 million, registered in December 2014.


247Sports registered an all-time company high of 14.399 million unique users in January 2015, according to comScore, reaching 5.6% of the total United States digital population.

While comScore reported a modest sequential gain in January 2015 vs. December 2014 of 14.399 million unique users compared to 14.293 million, internal data gathered from google analytics, Splunk and Quantcast revealed another month of significant sequential growth.

According to google analytics, 247Sports reached a company best of 26.877 million unique users, a 33.4% increase over December 2014 totals of 20.007 million unique users. Total pages viewed in January 2015 also topped previous highs, reaching 269 million in the month.

For comparison purposes, 247Sports reached more than four times the unique users of Rivals.com in January 2015, according to comScore.

247Sports — 14.399 million unique users
Scout.com — 6.150
Rivals.com — 3.344


Since launch in October 2012, ComicBook.com has quickly established its position as the leader in the comic book and pop culture category.

According to comScore, ComicBook.com registered a company high of 4.938 million unique users in January 2015, reaching 1.9% of the total United States digital population.

According to comScore traffic data, ComicBook.com had over triple the unique visitors of its nearest direct competitor.

ComicBook.com — 4.938 million
ComicVine — 1.418 million
Comic Book Resources — 1.331 million

ComicBook.com also placed among the top entertainment sites in the U.S., as evidenced by the traffic numbers below, placing above such sites as TVLine, TheWrap, Hitfix, and Collider.

Entertainment Weekly — 14.888 million
TVGuide.com — 12.993 million
Hollywood Reporter — 12.674 million
Variety – 8.277 million
Deadline – 7.01 million
Vulture – 6.008 million
ComicBook.com – 4.938 million
TVLine.com – 4.165 million
TheWrap.com – 4.04 million
Hitfix – 2.475 million
Collider 1.63 million

247Sports sets new highs on National Signing Day 2015

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247Sports set a single day company high of 3.2 million unique users on National Signing Day 2015, surpassing the company’s previous best of 3.075 million users on January 22, 2015. (according to internal data: google analytics & Splunk)

Interest in National Signing Day 2015  was elevated, with broadcasts from ESPN, CBS and other digital media driving more attention than ever to the category. 247Sports’ 3.2 million unique users were an impressive 238% higher than NSD 2014, providing additional evidence that 247Sports continues to take a significant share of the National Signing Day audience.

Additional Highlights:

*** Traffic totals: (NSD 2015 vs. NSD 2014)

— Sessions: 5,512,249 vs. 1,716,015
— Users: 3,200,360 vs. 946,739
— Page Views: 24,710,840 vs. 12,896,362

*** Reached an all-time high of 63,595 active concurrent users per second at 10:47 AM, the high of the day.

*** Surpassed previous high of 48,111 active concurrent users per second by 8:17 AM.

*** Surpassed NSD 2014 (34,803) active concurrent users at 7:35 AM.

*** After peaking at 63,595 active concurrent users at 10:47 AM, 247Sports remained at 62,000 by 2:00 PM.

*** Reached a company high of 981,417 total 247Sports Newsletter subscribers on National Signing Day.

Kudos to the entire 247Sports media team, engineering, sales and marketing on a flawless execution of this landmark day. Also, thanks to our partners at CBSSports.com for hosting a terrific NSD broadcast featuring 247Sports analysts Ryan Bartow and Steve Wiltfong, and a big thanks to everyone that sourced the 247Sports Composite Team Rankings, Ratings and Crystal Ball.

Additional Highlights from January 2015, leading up to NSD

*** 247Sports registered a company record 26.9 million unique users and 269 million page views (source: google analytics & Splunk) in January 2015, surpassing our previous best of 19.877 million unique users and 183 million page views (Dec 2014). Note: 19.877 million users in December resulted in 14.293 million unique users according to comScore.

*** Unique Users of 26.9 million were 35.17% higher sequentially over December 2014 totals, and 483.71% higher YOY compared to January 2014.

*** Page Views of 269 million were up 47.3% sequentially over December 2014, and 81.94% higher YOY compared to January 2014.

*** Traffic growth across all distribution platforms, highlighted by a significant increase from direct (endemic) to 247Sports users:

— Direct traffic: +104.1%
— Twitter: +94.7%
— Google: +31%

— We eagerly await the release of January 2015 comScore totals, expecting 247Sports to easily finish in the top 10 of all of sports, surpassing our December unique user high of 14.293 million.

247Sports ranks 12th largest sports site according to comScore

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As we close the books on 2014, we would like to provide a final thought on the significance of 247Sports December 2014 comScore unique user total of 14.293 million.

In order to set goals, we wanted to know where 247Sports ranked among digital sports media properties according to comScore.

It is a common practice in the industry to roll-up traffic through content and advertising partnerships. For example, Yahoo Sports Network and NBC Sports Network have a combined roll-up total of 66.547 million in December 2014, which ranks them second in sports, only behind ESPN.com.

Also worth noting is that 247Sports’ traffic is currently rolled-up under CBS Sports, which ranks No. 5 in sports, with 51.806 million unique users.

By removing the roll-up data and looking solely at the reach of the single media properties, 247Sports would rank No. 12 overall in sports in December 2014.

1. ESPN 88.384 million unique users
2. NFL.com 57.706
3. Bleacher Report 35.818
4. Yahoo Sports 35.694
5. CBS Sports  27.018
6. SB Nation 26.454
7. NBCSports 21.354
8. FOXSPORTS.com 16.128
9. MLB.com 15.469
10. NBA.com 14.886
11. DEADSPIN.com 14,380
12. 247Sports 14,293
13. MSN Sports 14,266
14. SI.com 13,030
15. NHL Network 10.277

While we are excited about ranking in the top 15 in sports, we have much loftier goals and will continue to focus on expanding our reach and depth of products and voice in 2015.

247Sports reaches 14.293 million comScore unique users in December

Screen Shot 2015-01-14 at 1.02.42 PM *** 247Sports registered a company best 14,293,000 unique users according to comScore in December 2014, 13.77% higher than our previous best month of 12,562,000 in November 2014.


*** 247Sports reached 5.7% of the total United States internet audience in December (252,469,000)

*** 247Sports was 16.2% of ESPN.com, No. 1 in sports category with 88,384,000 unique users

*** 247Sports unique users were 4.6 times higher than Rivals.com (3,110,000), and 2.2 times higher than Scout.com (6,596,000).

January 2015 Internal Data:

*** January 2015 is pacing toward another traffic record. Through 13 days of January 2015, 247Sports unique users are tracking 30.45% higher, with page views up 28% sequentially (according to internal data).

*** 247Sports is on pace to top 20.0 million unique users according to comScore.

Daily Newsletter Expansion:

*** 247Sports added approximately 200,000 NEW daily newsletter recipients in December, and now have a total of ~800,000 recipients.

247Sports reaches 12.6 million comScore uniques in November

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Pleased to report that 247Sports set an all-time company record of 12,562,000 unique users during the month of November 2014, according to third-party source comScore.

For perspective: (all comScore data)

— 247Sports reached 5.00% of the total United States internet audience (251,000,000)

— 247Sports unique users were 4.5 times larger than Rivals.com (2,810,000) and 73% larger than Scout.com (7,086,000).

— 247Sports surpassed previous high of 11,970,000 unique users in October 2014

— 247Sports was 13.8% the size of ESPN.com, which led the Sports category with 90,817,000 unique users

More news:

— December is pacing toward another traffic record. Through 15 days of December 2014, 247Sports unique users are tracking 15% higher, with page views up 32% sequentially (according to internal data).

— In September 2014, 247Sports launched a Daily Email Newsletters for 20+ college and NFL teams. In three months, the free Daily Newsletter product is now distributed to more than 600,000 active recipients.

247Sports hits 11.970 million unique users according to comScore

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Incredibly excited to report that 247Sports set an all-time high of 11.970 million unique users during the month of October 2014, according to third party source comScore.

For perspective: (all comScore data)

— 247Sports ranked #11 overall in the sports category
— 247Sports unique users were 13.5% of the industry leader ESPN.com (89.064 million)
— 247Sports passed Deadspin.com, HuffPost Sports and NHL Network
— 247Sports was 4.1 times larger than Rivals.com (2.865 million) and 67% larger than Scout.com (7.166 million)
— 247Sports reached almost 5% of the total United States audience (4.8% of 250.6 million)

November 2014 is off to a terrific start (through 18 days, according to internal data from google analytics), pacing at 27.50% higher than October 2014.

— YOY unique users up 513%
— YOY page views up 75%
— Sequential unique users up 27.50% (compared to same period during record Oct 2014)
— Sequential page views up 22.12%

Three lessons from Coach Don Meyer

ImageI gathered with former teammates, coaches and supporters of the Lipscomb Basketball community Sunday at Allen Arena to pay respects to Coach Don Meyer and his family.

Coach Meyer has been a central influence in my life for the past 30 years. I was blessed to play for Coach during his epic Lipscomb run. While I didn’t always practice what he preached, I did my best to take his principles forward in the organizations I’ve led over the past two decades.

It is safe to say Coach Meyer’s influence was baked into our culture with everything we tried to do at Rivals.com – and are now doing at 247Sports.

I could write a book on what I learned from Coach – and I may do that someday. For now, I’ve narrowed it down to my top three most important lessons:

  1. “Get In, or Get Out”

After beating rival Belmont on Jan. 29, 1990, Coach Meyer drew a circle on the whiteboard after the game. “Get in, or get out.”

What Coach Meyer knew well before Jim Collins penned it in his best-selling book is “good is the enemy of great.”

It is much harder for most people to handle success than deal with adversity.

As soon as we have some degree of success or achievement, we have a tendency to become complacent, selfish, not as focused and start allowing outside influences (family, friends) to dictate our actions.

Coach knew that the greatest threats to successful organizations where from within. He always made it a point to emphasize, “no one was bigger than the team.”

Get in, or get out.

  1. “Hard, Smart and Together”

Whether it was a central theme of Coach Meyer’s teachings or just something that resonated with me personally, the phrase “play hard, smart and together” filled my player notebooks from 1988-92.

From the inception of 247Sports in August 2010, we tagged “work hard, smart and together” in most of our internal memos and public messages.

Over the past 20 years, I’ve learned there is no greater challenge as a leader than getting an organization to consistently work hard, smart and together.

1) Hard because it takes daily and consistent effort to reach a goal
2) Smart because we need to execute a common plan
3) Together because excellence can only be achieved when everyone is working toward a goal greater than self.

Coach frequently quoted John Wooden’s, “happiness begins where selfishness ends,” because he knew that it takes an unselfish person to work hard, smart and together.

  1. The journey is better than the inn

Spanish novelist and poet Miguel de Cervantes, who is best known for his novel Don Quixote, said, “the journey is better than the inn.”

If I learned anything from Coach, it was that the treasures of life come from the experiences, trials and hard work to get to your destination – not the destination itself.

Coach Meyer was able to sustain greatness for such a long period of time because his “Super Bowl” was working hard, smart and together on a daily basis.

He competed just as hard during a Monday morning practice as he did in front of a sold-out arena against his archrival.

It was that passion to “do the next right thing, right” that fueled him to reach the top of Wooden’s Pyramid – “Competitive Greatness.”


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