is hot!

Screen Shot 2014-10-20 at 5.07.41 PM This is starting to feel a lot like the early growth days of!

There isn’t a hotter category in media and is quickly carving out a significant market share.

In April 2015, set all time highs in unique users and views, and is poised to break through previous comScore unique user high of 6.112 million (March 2015).

Here’s a snapshot of April 2015.

— CB set an all-time company high of 12.869 million unique users and 47.8 million page views, surpassing our previous highs of 11.492 million users (March 2015) and 38.0 million page views (Feb 2015). (According to google analytics)

— CB registered sequential unique user growth of 12.0% and page views growth of 29.1% in April 2015 vs March 2015.

— CB registered YOY unique user growth of 550% and page views growth of 1,005% in April 2015 vs. April 2014.

— Note: 12.869 million unique users from google analytics should produce a > 7.0 million comScore total (comScore reports by the 15th of May)

— Launched the Daily Email Newsletter product in April.

—  Revenue increased 720% YOY and the company recorded its 8th consecutive month of profitability.

— Release new look and feel to closely resemble 247Sports in 2 weeks.

— Launching first database driven product in 2 weeks. & 247Sports traffic growth continues set a new company high of 6.112 million comScore unique users in March 2015 and 247Sports continues its prolific growth trajectory.


— 247Sports and combined for 17.227 million comScore unique users in March 2015, just below the combined high of 19.337 million unique users registered in January 2015, the seasonal high point of the year.


Screen Shot 2015-04-15 at 7.11.35 AM

— 247Sports registered 11.115 million comScore unique users in March 2015. (Company High: 14.399 million January 2015).

— For comparison purposes, 247Sports reached more than four times the unique users of in March 2015, according to comScore.

247Sports — 11.115 million unique users — 4.450 million unique users — 2.422 million unique users

— There’s no signs of growth slowing in 2015. Through 14 days of April 2015, 247Sports’ unique users are tracking +424.07% and page views +95.23%, compared to the same period in April 2014.


Screen Shot 2015-04-14 at 8.06.05 AM

— set a company best 6.112 million comScore unique users in March 2015, reaching 2.4% of the total United States digital population.

— According to comScore traffic data, had over triple the unique users of its nearest direct competitors and also placed among the top entertainment sites in the U.S.

Comic Related: — 6.112 million unique users
Marvel — 2.474 — 1.830 — 1.429

Entertainment Related:

Entertainment Weekly — 14.501 million unique users — 13.870
Variety Media — 9.631 — 6.112

— According to internal data provided by Google Analytics, registered 11.482 million unique users in March 2015. Approximately one third of the 11.482 million users are outside of the United States and are not included in the comScore total of 6.112 million unique users. We do not have worldwide audience data from comScore.

— is pacing toward another traffic record in April 2015. Through 14 days, unique users are tracking +534.62% and page views +760.05%, compared to the same period in April 2014.

— On Monday, April 13, 2015, set a new company best of 1.509 million unique users in a single day (according to internal data Google Analytics), surpassing the company’s previous high of 1.372 million unique users on October, 28, 2014.

New 247Sports Branding Promo

247Sports — Your Team. All The Time.

Attached is the new 247Sports branding graphic — team based coverage, through multiple distribution platforms.

printad_new3Excellent work marketing, product and creative services staffers Loni Polk, Ted Hyman and Dave Lester.

247Sports & set traffic highs in Jan 2015


247Sports and set company bests for unique visitors according to third-party internet analytics company comScore in January 2015.

247Sports and combined for 19.337 million comScore unique users in January 2015, surpassing the previous combined high of 16.370 million, registered in December 2014.


247Sports registered an all-time company high of 14.399 million unique users in January 2015, according to comScore, reaching 5.6% of the total United States digital population.

While comScore reported a modest sequential gain in January 2015 vs. December 2014 of 14.399 million unique users compared to 14.293 million, internal data gathered from google analytics, Splunk and Quantcast revealed another month of significant sequential growth.

According to google analytics, 247Sports reached a company best of 26.877 million unique users, a 33.4% increase over December 2014 totals of 20.007 million unique users. Total pages viewed in January 2015 also topped previous highs, reaching 269 million in the month.

For comparison purposes, 247Sports reached more than four times the unique users of in January 2015, according to comScore.

247Sports — 14.399 million unique users — 6.150 — 3.344


Since launch in October 2012, has quickly established its position as the leader in the comic book and pop culture category.

According to comScore, registered a company high of 4.938 million unique users in January 2015, reaching 1.9% of the total United States digital population.

According to comScore traffic data, had over triple the unique visitors of its nearest direct competitor. — 4.938 million
ComicVine — 1.418 million
Comic Book Resources — 1.331 million also placed among the top entertainment sites in the U.S., as evidenced by the traffic numbers below, placing above such sites as TVLine, TheWrap, Hitfix, and Collider.

Entertainment Weekly — 14.888 million — 12.993 million
Hollywood Reporter — 12.674 million
Variety – 8.277 million
Deadline – 7.01 million
Vulture – 6.008 million – 4.938 million – 4.165 million – 4.04 million
Hitfix – 2.475 million
Collider 1.63 million

247Sports sets new highs on National Signing Day 2015

Screen Shot 2015-02-04 at 10.48.31 AM

247Sports set a single day company high of 3.2 million unique users on National Signing Day 2015, surpassing the company’s previous best of 3.075 million users on January 22, 2015. (according to internal data: google analytics & Splunk)

Interest in National Signing Day 2015  was elevated, with broadcasts from ESPN, CBS and other digital media driving more attention than ever to the category. 247Sports’ 3.2 million unique users were an impressive 238% higher than NSD 2014, providing additional evidence that 247Sports continues to take a significant share of the National Signing Day audience.

Additional Highlights:

*** Traffic totals: (NSD 2015 vs. NSD 2014)

— Sessions: 5,512,249 vs. 1,716,015
— Users: 3,200,360 vs. 946,739
— Page Views: 24,710,840 vs. 12,896,362

*** Reached an all-time high of 63,595 active concurrent users per second at 10:47 AM, the high of the day.

*** Surpassed previous high of 48,111 active concurrent users per second by 8:17 AM.

*** Surpassed NSD 2014 (34,803) active concurrent users at 7:35 AM.

*** After peaking at 63,595 active concurrent users at 10:47 AM, 247Sports remained at 62,000 by 2:00 PM.

*** Reached a company high of 981,417 total 247Sports Newsletter subscribers on National Signing Day.

Kudos to the entire 247Sports media team, engineering, sales and marketing on a flawless execution of this landmark day. Also, thanks to our partners at for hosting a terrific NSD broadcast featuring 247Sports analysts Ryan Bartow and Steve Wiltfong, and a big thanks to everyone that sourced the 247Sports Composite Team Rankings, Ratings and Crystal Ball.

Additional Highlights from January 2015, leading up to NSD

*** 247Sports registered a company record 26.9 million unique users and 269 million page views (source: google analytics & Splunk) in January 2015, surpassing our previous best of 19.877 million unique users and 183 million page views (Dec 2014). Note: 19.877 million users in December resulted in 14.293 million unique users according to comScore.

*** Unique Users of 26.9 million were 35.17% higher sequentially over December 2014 totals, and 483.71% higher YOY compared to January 2014.

*** Page Views of 269 million were up 47.3% sequentially over December 2014, and 81.94% higher YOY compared to January 2014.

*** Traffic growth across all distribution platforms, highlighted by a significant increase from direct (endemic) to 247Sports users:

— Direct traffic: +104.1%
— Twitter: +94.7%
— Google: +31%

— We eagerly await the release of January 2015 comScore totals, expecting 247Sports to easily finish in the top 10 of all of sports, surpassing our December unique user high of 14.293 million.

247Sports ranks 12th largest sports site according to comScore

Screen Shot 2015-01-15 at 1.06.41 PM

As we close the books on 2014, we would like to provide a final thought on the significance of 247Sports December 2014 comScore unique user total of 14.293 million.

In order to set goals, we wanted to know where 247Sports ranked among digital sports media properties according to comScore.

It is a common practice in the industry to roll-up traffic through content and advertising partnerships. For example, Yahoo Sports Network and NBC Sports Network have a combined roll-up total of 66.547 million in December 2014, which ranks them second in sports, only behind

Also worth noting is that 247Sports’ traffic is currently rolled-up under CBS Sports, which ranks No. 5 in sports, with 51.806 million unique users.

By removing the roll-up data and looking solely at the reach of the single media properties, 247Sports would rank No. 12 overall in sports in December 2014.

1. ESPN 88.384 million unique users
2. 57.706
3. Bleacher Report 35.818
4. Yahoo Sports 35.694
5. CBS Sports  27.018
6. SB Nation 26.454
7. NBCSports 21.354
8. 16.128
9. 15.469
10. 14.886
11. 14,380
12. 247Sports 14,293
13. MSN Sports 14,266
14. 13,030
15. NHL Network 10.277

While we are excited about ranking in the top 15 in sports, we have much loftier goals and will continue to focus on expanding our reach and depth of products and voice in 2015.

247Sports reaches 14.293 million comScore unique users in December

Screen Shot 2015-01-14 at 1.02.42 PM *** 247Sports registered a company best 14,293,000 unique users according to comScore in December 2014, 13.77% higher than our previous best month of 12,562,000 in November 2014.


*** 247Sports reached 5.7% of the total United States internet audience in December (252,469,000)

*** 247Sports was 16.2% of, No. 1 in sports category with 88,384,000 unique users

*** 247Sports unique users were 4.6 times higher than (3,110,000), and 2.2 times higher than (6,596,000).

January 2015 Internal Data:

*** January 2015 is pacing toward another traffic record. Through 13 days of January 2015, 247Sports unique users are tracking 30.45% higher, with page views up 28% sequentially (according to internal data).

*** 247Sports is on pace to top 20.0 million unique users according to comScore.

Daily Newsletter Expansion:

*** 247Sports added approximately 200,000 NEW daily newsletter recipients in December, and now have a total of ~800,000 recipients.


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