We are excited to announce that on Thursday at 11:59 p.m. (Central) 247Sports will start the process of launching our next generation network platform.
The new infrastructure has been in development over the past 12 months and will allow 247Sports to aggressively release new products.
We had originally planned to release the platform in August 2013, but decided to spend more time in development and not risk downtime or user interruption during the high traffic football/basketball season leading up to National Signing Day.
The new platform includes updated message boards, improved administrative tools, Community Threads and our new short-form news feed that we call Bolts.
Noah will follow up with full details on the new product enhancements, but here are a few tidbits:
Bolts: Short form content in a feed format.
The idea is to have a single feed of original and curated content that gives users/fans all the news on their favorite teams and athletes. For so long, our great content from experts has been hidden in the message boards or in long-form articles. We will continue focusing on articles, updates and boards, but will be adding a news feed that fans can check frequently for the latest news and info on everything concerning their team. We are releasing a beta version with a full release in Summer 2014. Bolts will easily convert into an app and allow for 247Sports to go beyond college and recruiting coverage.
247Sports has created a revolutionary (for our industry) publishing platform that allows experts, moderators and curators to post short form updates (Bolts) directly to the message boards, front page, social media and the network-wide Bolt feeds from a single interface. This allows reporters to work more efficiently and insures that fans/users can easily get the news on their teams.
When we released All-Access VIP (AAVIP) in 2013, we had Community Threads in mind. With Community Threads, admins will be able to launch message board threads on multiple sites and allow conversation to take place among different fanbases. Users from different message boards will be able to engage in a single topic without leaving their home message boards.
Message Board Enhancements:
Noah will have the full scoop of the board enhancements in an update on Thursday, but several popular features added with this release include: Twitter and Instagram embed in post, video and image vault, multi-quote, flag post, and other administrative functions.
It is an exciting time to work at 247Sports. We are now in the product phase of our business. Our team has spent the past three years laying the groundwork so that we could get to this stage – creating products and services we believe will define our category for years to come, while also allowing us to expand our coverage and take advantage of more mainstream opportunities.
We have one more significant hurdle, and we respectfully ask for your help.
As I mentioned above, the team will begin the infrastructure release Thursday night just before midnight Central. This is the most significant release in our company’s history; every administrative function has been rewritten to the new platform.
We have tested the platform for many months, but there are aspects we cannot replicate in a test environment. We ask for your patience following the release as we work through anticipated bugs and potentially an unstable environment. Our team has a plan in place to deal with the issues as they arise, but we anticipate a somewhat unstable environment for 5-10 days.
We ask for your understanding as we migrate to the new platform. The immediate benefits and schedule of new products and message board enhancements coming this spring and summer will make this obstacle well worth the minimal nuisance.
Again, thank you for your support and belief in 247Sports. We are committed to bringing fans great editorial products and services and will continue to work overtime to create the best content and experience possible.